Masterclass Series – Commercialization in Sports
Join us for a 2-day immersive workshop designed to equip you with real-world problem-solving skills in Sports Marketing, Business Planning, Sales & Sponsorship, and Viewership Analysis. This program will prepare you for mid to senior-level roles in the rapidly evolving sports industry.
► Key Objectives
• Develop Industry-Ready Skills: Gain practical expertise in sports commercialization through interactive sessions and real-world case studies.
• Hands-On Learning: Work on problem statements and collaborative projects that mirror the challenges faced by today’s sports businesses.
• Strategic Networking: Connect with industry leaders, peers, and potential employers through focused group activities and networking events.
► Event Details
- Pre-Session Online Context-Setting: 5th April 2025
- Masterclass Dates: 12th & 13th April 2025
- Venue: Cricket Club of India, Mumbai
► Masterclass Program – Key Sessions
• Masterclass 1: Strategic Sports Marketing for Commercial Success
Learn how market research and digital analytics drive successful sports marketing strategies.
• Masterclass 2: Creating a Business Plan & Evaluating Commercial Opportunities
Develop an ROI framework and evaluate real-world sports property opportunities.
• Masterclass 3: Crafting Sponsorship Proposals
Draft compelling sponsorship proposals, complete with “Dos & Don’ts” to attract partners.
• Masterclass 4: Regional Sports Viewership Growth
Learn to interpret viewership data and develop monetization strategies to drive revenue.
► Career Pathways
By honing these specialized skills, you are prepared for key roles such as:
- Sports Marketing Manager: Craft and execute strategies to build strong sports brands.
- Sponsorship Manager: Secure and manage partnerships that fuel sports revenue.
- Business Development Manager: Identify and capitalize on new commercial opportunities.
- Commercial Strategy Manager: Develop long-term strategies using financial and market data.
- Revenue Optimization Specialist: Leverage analytics to transform audience engagement into profit.
► Frequently Asked Questions
• Who can join?
This program is designed for recent graduates and ambitious professionals eager to excel in the sports industry.
• What is the duration?
The masterclass spans a comprehensive 2-day session, preceded by an online context-setting session.
• Where is the program held?
Our upcoming session will take place at the iconic Cricket Club of India in Mumbai.
• How do I apply?
Register on the “Enroll Now” link. Selected candidates will receive further instructions and schedule details.
⇒ Contact Us
For more information or any queries, please reach out to:
- • Email: admin@sportsiqindia.in
